ELEVATE exists to transform Volvos into higher-performance vehicles, uniquely styled, while retaining their extraordinary standard for safety. ELEVATE utilizes the finest materials, top craftsmanship, and latest technologies to create products for Volvo enthusiasts that offer the performance, distinction, and comfort they desire in their vehicle.ELEVATE realizes that each individual takes a unique approach to personalizing their Volvo. For some, a Volvo that goes faster, stops harder, and corners better than most sports cars while not attracting too much attention is their definition of a perfect Volvo. Others may prefer to flaunt the unique styling aspects of an ELEVATE equipped Volvo with our body kit components, aggressive wheel fitments, and unique interior compliments. And a few want it all — to both ELEVATE Performance and ELEVATE Style of their Volvo.MissionIt is our mission to glorify God by creating the world's leading line of Volvo styling and performance products, unparalleled in quality, performance, and service, for Volvo owners and our distribution partners worldwide.About the FounderGrand-nephew and namesake of National Hot Rod Association (NHRA) drag racing legend ""Dyno Don"" Nicholson, this Nicholson is no stranger to performance. Don Nicholson spent his youth immersed in the horsepower culture of performance motorsports while studying every aspect of automotive parts, systems, theories, and application thereof. Seasons of his life included competitive autocrossing and shifter kart racing while building and modifying his and others cars over the years. Hands-on experience ranging from muscle cars to European imports to exotics to Concour show cars, Nicholson got his hands dirty whenever he could and continues to do so. A ten year career at Meguiar's (www.meguiars.com) car care products gave Nicholson the business skills to complement his automotive knowledge. A leader is only as good as those around him, and Nicholson is the first to acknowledge that he has been blessed with an awesome family and some amazing friends and mentors who have each played a role in ELEVATE's success over the years.